Campaign Report - NEW!

A survey of commercial building tenants, owners, and developers was conducted in 2005 to measure changes in green building attitudes prior to and after a “green building” direct mail and advertising campaign. Survey results were published in a report, titled "Green Building Pre & Post Campaign Testing 2005."

Highlights of the survey include:

• Prior to the campaign more than half the respondents were familiar with "green" building, with developers having the most familiarity.
• Following the campaign, familiarity with green building increased by 9%; involvement with green building increased by 11% overall, but building owners had the largest increase (22%).
• Also following the campaign, all respondents agreed that environmental and health issues were important attributes to consider in their next purchase, lease, or development.

Read all survey findings in the final report (498 kb PDF).

Campaign Materials

The followinge materials were used in the campaign.

Ads

Toyota    [300 kb PDF] National Geographic    [328 kb PDF] Patagonia    [280 kb PDF] Warner Bros.    [296 kb PDF]

Direct Mail

Postcard    [304 kb PDF] Self-Mailer    [284 kb PDF] Letter & Case Study    [436 kb PDF]

Press Room

Fact Sheet    [292 kb PDF] Media Plan    [36 kb PDF] Communication Plan    [340 kb PDF]

Power Point Displays

Gain Partner Support PPT (Municipalities, Utilities, Developers)    [3.3 MB PowerPoint document] Market Outreach PPT (Developers, Brokers & Tenants)    [6.4 MB PowerPoint document]

PDF's Require Adobe Acrobat Reader (free download).